Interactive Online Course«Contextual Advertising Technology»

I teach to do the same as I do. I share my technologies. Concrete and structured. Accessible for beginners.
With hometasks that I check personally.
From $400 with no time limit for training.

What`s inside

  • Recommended books

  • My personal work and support

  • Answers to questions

  • Hometasks

  • Feedback on each «hometask»

  • Partnership with the members

  • Brainstorms and non-standard solutions

  • Communication with like-minded people

  • Results of other members

  • Diaries of other members

Training Program

Title Theory Practice
#1   Что такое контекстная реклама 2 часа 2 часа
#1.1   Организационные моменты 10 минут 5 минут
#1.2   Как это работает 20 минут 20 минут
#1.3   Методы таргетинга в контекстной рекламе 30 минут 25 минут
#1.4   Какие бывают рекламные объявления 20 минут 10 минут
#1.5   Что такое аукцион и как он работает 15 минут 30 минут
#2   Подготовка к настройке и сбор информации 6 часов 25 часов
#2.1   Как выбрать нишу для прохождения курса 15 минут 2 часа
#2.2   Как узнать почему у вас на самом деле покупают клиенты 10 минут 4 часа
#2.3   Как собрать всю информацию, нужную для контекстной рекламы быстро 15 минут 3 часа
#2.4   Куда направлять трафик 15 минут 30 минут
#2.5   Как создать план проекта 20 минут 2 часа
#2.6   Что писать в объявлениях чтоб кликали и покупали 30 минут 2 часа
#2.7   Сбор поисковых фраз 1 час 2 часа
#2.8   Чистка фраз от мусора 40 минут 4 часа
#2.9   Установка Яндекс.Метрики на сайт, настройка целей 20 минут 30 минут
#2.10   Установка Google Analytics на сайт, настройка целей 20 минут 30 минут
#2.11   Внедрение продвинутой аналитики на сайт 1 час 3 часа
#2.12   UTM-метки: что, зачем и как 30 минут 1 час
#2.13   Общая концепция: что будет дальше 20 минут 20 минут
#2.14   Как сделать аккаунт без НДС 10 минут 10 минут
#3   Настройка Яндекс Директ 3 часа 19 часов
#3.1   Подготовка аккаунта к работе в Директ Коммандере 10 минут 10 минут
#3.2   Подготовка картинок для РСЯ в Яндекс Директ 10 минут 1 час
#3.3   Стратегии и методы назначения ставок и как они работают 35 минут 3 часа
#3.4   Как снизить цену за клик на 30% 30 минут 3 часа
#3.5   Настройка рекламы в сетях 15 минут 3 часа
#3.6   Настройка рекламы в поиске 15 минут 3 часа
#3.7   Настройка ретаргетинга 10 минут 30 минут
#3.8   Как не показывать рекламу тем кто уже купил и другие корректировки ставок 20 минут 1 час
#3.9   Как увеличить охват в сетях 30 минут 2 часа
#3.10   Корректировка ставок по времени 30 минут 2 часа
#4   Настройка Google Adwords 3 часа 14 часов
#4.1   Подготовка аккаунта к работе в Adwords Editor 10 минут 10 минут
#4.2   Как связать аккаунт Analytics и Adwords 10 минут 10 минут
#4.3   Подготовка картинок для КМС в Google Adwords 10 минут 1 час
#4.4   Стратегии и методы назначения ставок и как они работают 35 минут 3 часа
#4.5   Настройка рекламы в сетях 30 минут 3 часа
#4.6   Настройка рекламы в поиске 30 минут 2 часа
#4.7   Настройка ретаргетинга 30 минут 45 минут
#4.8   Как не показывать рекламу тем кто уже купил и другие корректировки ставок 30 минут 3 часа
#4.9   Как увеличить охват в КМС 15 минут 30 минут
#5   Оптимизация Яндекс Директ 50 минут 6 часов
#5.2   Как находить и блокировать «плохие» фразы 30 минут 3 часа
#5.3   Как расширять список минус-слов 20 минут 3 часа
#6   Оптимизация Google Adwords 2 часа 7 часов
#6.1   Как находить и блокировать «плохие» площадки 30 минут 2 часа
#6.2   Как находить и блокировать «плохие» фразы 45 минут 2 часа
#6.3   Как расширять список минус-слов 30 минут 3 часа
The result of the course will be

Complete and functional contextual advertising in Google Adwords and Yandex Direct, made with your own hands.

Course training concept

  • Even a beginner who has never done it before can figure it out

    Lessons are written in simple language and as detailed as possible: go to this link, click here, then tick here + I explain why you need to do so. All instructions in the are accompanied by screenshots, videos and links.

  • Courses are unlimited in time, you can start and finish at your own speed

    I know that everyone has their own business in addition to courses, so I developed a training model in which you can move from lesson to lesson at a convenient speed. By purchasing the access, you get unlimited access to lessons.

  • User-friendly account interface, step-by-step training program

    Each student has a personal account, which displays all the courses of the Academy, purchased courses, hometask and comments. No Dropbox or Google Docs:)

  • Feedback for each hometask

    Hometasks for every lesson. For each hometask - feedback from the mentor, with corrections and recommendations. You won`t be allowed to go to the next lesson until you`ve done your homework..

  • Training materials are regularly updated

    Under each lesson you can leave a comment with a clarification question. If something is unclear, the student will receive a detailed answer, the same information will be included in the lesson, so that the next person does not have such question. Or, if the topic is wide, an additional lesson will be added to the course based on the question.

  • Convenient and clear structure of courses and lessons

    Each course is divided into subject blocks. Each block is divided into small lessons. You know in advance how much time will be spent for the lesson (theoretical part and practice): this will help you to calculate and plan your training.

  • Practice after each lesson

    Each lesson has enough information to consolidate a practical skill. A specific practical task is provided after each lesson

  • Completeness of knowledge in each lesson

    If I ask you to read a book - I provide the link. If I ask you to use the program - I give a video instruction. Each lesson has a full amount of knowledge and instructions to complete the task.

What will this knowledge and skills give you?

01
Quick experience

Beginners will learn how to do high quality, without spending decades on honing skills and stupid mistakes. The Academy is an opportunity to learn a profitable and interesting profession.

02
Knowledge of terminology

Entrepreneurs will learn to understand a staff marketer, to control their contractors or to engage in professional marketing of the company.

03
New knowledge

Tools and methods to improve the quality of their services, improve skills and attract larger and more interesting projects.

04
Other people`s «secrets»

For marketers, this is a cheap way to learn the secrets of another successful marketer and apply them in your practice:)

05
Employment

Even if you are new to the profession - you will find a job. I am asked about 3 times a day to recommend some of my intelligent students:)

06
Big money

This knowledge is exactly what I get paid for when ordering contextual advertising. I teach like I do myself. With my knowledge, your work will be worth many times as much.

How much?

Basic Package What does the package include

$160

Buy
  • Вы получаете доступ к курсу и ко всем урокам в нём

  • Следующее задание открывается тогда, когда Вы сдали домашнее задание по предыдущему

  • Имеете доступ в закрытый чат для общения со всеми, кто сейчас проходит те же курсы

  • После прохождение - получаете сертификат в электронном виде

The easiest and fastest way to understand if we can work together is to communicate:)
Leave your contacts - I`ll call you and we`ll discuss all the details of your project.
Services
If you want to leave a really cool and useful feedback to many people -
Answer these question
I never guarantee anything to anybody.

This has to be explained to all customers: someone snorts and goes to freelancer websites and some return after some thought.

Example

You come to the doctor, he is a real Pro (you have been looking for him, you waited six months, paid a lot of money). He is the one you need (he has a lot of happy healthy patients, he has exclusive knowledge and all his walls are covered with certificates and diplomas). But, will he guarantee you that he will cure everything? - No way! But he will definitely do Everything in his power - and that is enough. I treat my profession the same way - I can not promise the client the mountains of gold, but I will use ALL my knowledge, skills and experience. I will try to work with each project to the same extent. I do my best every time. And if I know that I can not do my best or do not want to - I refuse.

I can only take responsibility for the results if I become a co-owner of the company, with a percentage of the profits and all the powers. That`s a given? Recently I had an interesting client with the task to create a landing page. The client is not from Russia, with a different mindset and mentality. Just think of it, I create landings for $3000 . And he asks: "David, your works are great. Can I pay you twice as much to try harder?". Do you understand what happened? The man asked to take more of his money. I have never seen this before. I refused him. I took as much as I take from other clients, because I can not give more than 100%. Though, I told him he could pay more if he wanted. But only when the work is completed and delivered.

But I continue to receive calls from the entrepreneurs who are like: "Whoa! 3 grand. And what do you guarantee? Nothing? Pfft. Bye for now. No, wait ... maybe cheaper, huh?".

No, not cheaper.
No, no guatantee.

The easiest and fastest way to understand if we can work together is to communicate:)
Leave your contacts - I`ll call you and we`ll discuss all the details of your project.
Thanks!

I will contact you shortly

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